Queens West in Superbowl Halftime Intro

Arquitectonica’s work was featured in the Super Bowl Halftime show presented by Pepsi and watched by more than 100 million viewers.

A glitzy intro clip of the halftime performance transforms New York City landmarks into musical instruments, turntables and equipment tuning up for the concert.

The video’s halfway point focuses on the restored neon Pepsi Cola sign on New York’s East River. Arquitectonica’s Queens West, with multiple residential and mixed use buildings rising from a former industrial site on the waterfront, features a modern design that serves as a fitting backdrop for the preserved historic sign.

Stopping at the 14 second mark in the link below will give a full frame showcase of Arquitectonica’s Queens West project, the newest New York landmark featured in the electric halftime show intro video.